Cookie & Tracking Policy
Understanding how lyralivayva.com uses tracking technologies - Last updated March 2025
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What Are Tracking Technologies?
Tracking technologies are small data files and scripts that websites use to remember your preferences, analyze how you interact with our platform, and improve your overall experience. At lyralivayva, we use various tracking methods to enhance your budgeting journey and provide personalized financial insights.
These technologies work behind the scenes - some store information directly on your device, while others collect data about your browsing patterns. Think of them as digital assistants that help us understand what works best for our users and what needs improvement.
Why This Matters: Understanding our tracking practices helps you make informed decisions about your privacy while using our monthly budgeting tools and financial planning resources.
Types of Tracking We Use
Essential Functionality Required
These keep lyralivayva.com working properly - they remember your login status, maintain your budget data during sessions, and ensure security features function correctly. Without these, our platform simply wouldn't operate.
Performance Analytics Optional
We track which budgeting features you use most, how long you spend planning your finances, and where users typically encounter difficulties. This helps us improve our tools and create better experiences.
Personalization Optional
These remember your preferred currency settings, dashboard layout choices, and frequently used budget categories. They make lyralivayva feel tailored to your specific financial management style.
Marketing & Advertising Optional
Used to show relevant financial education content and measure campaign effectiveness. These help us understand which resources resonate with different user groups and demographics.
Data Retention & Storage
| Tracking Type | Storage Duration | Purpose |
|---|---|---|
| Session Data | Until browser closes | Maintain login state and active budget work |
| User Preferences | 12 months | Remember settings and customization choices |
| Analytics Data | 26 months | Long-term usage pattern analysis |
| Marketing Tracking | 13 months | Campaign measurement and audience insights |
| Security Logs | 6 months | Fraud prevention and account protection |
We regularly review and purge outdated tracking data. When you delete your lyralivayva account, all associated tracking information gets removed within 30 days, though we may retain aggregated, anonymized statistics for platform improvement purposes.
Managing Your Tracking Preferences
You have several ways to control how lyralivayva tracks your activity. The simplest approach is using the "Decline All Non-Essential Cookies" button above, which removes all tracking except what's absolutely necessary for the site to function.
Browser-Level Controls
Settings → Privacy and Security → Cookies and other site data. Choose "Block third-party cookies" or "Block all cookies" for maximum privacy.
Options → Privacy & Security → Enhanced Tracking Protection. Select "Strict" mode to block most tracking technologies automatically.
Preferences → Privacy → Prevent cross-site tracking. Enable "Block all cookies" if you want comprehensive blocking.
Settings → Cookies and site permissions → Manage and delete cookies. Configure blocking levels based on your privacy preferences.
Important Note: Blocking essential cookies will prevent you from logging into lyralivayva and using our budgeting tools effectively. We recommend using the selective blocking options above rather than completely disabling all tracking.
Third-Party Services
lyralivayva works with several external services that may place their own tracking technologies on your device. These include Google Analytics for usage statistics, Hotjar for user experience insights, and various advertising networks for campaign measurement.
Each third-party service has its own privacy policy and opt-out mechanisms. We provide links to their individual privacy controls on our main privacy policy page. Keep in mind that opting out of third-party tracking may require separate action with each service provider.
We regularly audit our third-party partnerships to ensure they meet our privacy standards. However, we cannot control how external services handle your data once it leaves our platform.
Your Rights & Choices
Under UK data protection regulations, you have several rights regarding tracking technologies:
- Right to Object: You can refuse non-essential tracking at any time using the controls on this page
- Right to Access: Request a copy of all tracking data we've collected about you
- Right to Deletion: Ask us to remove your tracking data from our systems
- Right to Portability: Receive your data in a machine-readable format for transfer to other services
- Right to Correction: Update any inaccurate information in your tracking profile
To exercise any of these rights, contact our privacy team using the information below. We typically respond to privacy requests within 14 days, though complex requests may take up to 30 days to process fully.
Questions About Our Tracking Practices?
Email: privacy@lyralivayva.com
Address: Unit C, Sovereign Park, 184 Nottingham Rd, Old Basford, Nottingham NG7 7BA, United Kingdom
Phone: +44 151 733 1012
We're committed to transparency about data collection and happy to explain our practices in detail.