Privacy Policy

Information We Collect

When you use lyralivayva for budgeting and financial planning, we collect information that helps us provide better service. This includes details you provide directly when creating your account, such as your name, email address, and financial goals you're working toward.

We also gather information about how you interact with our platform — which budgeting features you use most, spending categories you track, and patterns in your financial planning activities. This helps us improve our monthly budgeting tools and suggest relevant features.

• Personal identification information (name, email, phone number)
• Financial data you choose to input for budgeting purposes
• Usage patterns and preferences within the platform
• Device information and technical data for security purposes
• Communication preferences and support interactions

How We Use Your Information

Your information powers the personalized budgeting experience that makes lyralivayva effective. We use your data to calculate spending trends, suggest budget adjustments, and send you insights about your financial habits that actually matter.

Beyond improving your experience, we use information to keep your account secure, comply with financial regulations, and communicate important updates about our service. We never sell your personal information to third parties or use it for purposes you haven't agreed to.

• Providing personalized budgeting recommendations and insights
• Processing transactions and maintaining account security
• Improving our financial planning tools and user experience
• Sending relevant updates about your budgeting progress
• Complying with legal requirements and financial regulations

Data Protection and Security

Financial information deserves the highest level of protection. We employ bank-level encryption to safeguard your data both in transit and at rest. Our security measures include regular penetration testing, multi-factor authentication, and continuous monitoring for potential threats.

Access to your personal information is strictly limited to authorized personnel who need it to provide support or improve our services. All staff members undergo comprehensive security training and sign confidentiality agreements.

We regularly backup your data to secure, geographically distributed servers to ensure your financial information remains safe and accessible even in unlikely emergency situations.

Your Rights Under UK Law

Under the UK Data Protection Act 2018 and UK GDPR, you have significant control over your personal information. These rights ensure you remain in charge of how your data is used and processed.

To exercise any of these rights, contact our privacy team at info@lyralivayva.com. We'll respond within one month and never charge fees for legitimate requests.

Data Sharing and Third Parties

We work with carefully selected service providers to deliver lyralivayva's budgeting platform. These partners include payment processors, cloud hosting providers, and analytics services that help us understand how to improve our tools.

All third-party providers undergo thorough security assessments and sign data processing agreements that limit how they can use your information. They're only permitted to process data for specific purposes that directly support your use of lyralivayva.

We may share anonymized, aggregated data for research purposes — for example, general trends about budgeting habits in the UK. This information cannot be traced back to individual users and helps improve financial literacy resources.

Data Retention and Deletion

We keep your personal information only as long as necessary to provide our budgeting services or comply with legal requirements. Active account data is maintained while you use lyralivayva, plus seven years after account closure to meet financial record-keeping obligations.

Some information may be retained longer if required by law or to resolve disputes. For example, transaction logs might be kept for audit purposes, while marketing preferences are deleted immediately when you unsubscribe.

When data reaches its retention limit, we securely delete it using industry-standard methods that make recovery impossible.

International Transfers

Your data is primarily processed within the UK and European Economic Area. When we do transfer information internationally — such as to cloud providers with global infrastructure — we use appropriate safeguards like Standard Contractual Clauses approved by UK authorities.

Any international transfers are carefully assessed to ensure your data receives equivalent protection to what's required under UK law.

Changes to This Policy

We review and update this privacy policy regularly to reflect changes in our services, legal requirements, or industry best practices. When significant changes occur, we'll notify you via email or through prominent notices in your lyralivayva dashboard.

Minor updates, such as clarifications or contact information changes, may be made without individual notification. We encourage you to review this policy periodically to stay informed about how we protect your information.